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Our Story

We asked for men’s opinions on fighter jet flight lines, gyms and fire houses. We found that many men shared our same desire for something new in the shower. We created what the market was missing: essential oil infused, harsh-chemical-free men’s body wash and bold shampoo. It’s also bigger than the shower. Real men take care of themselves so that they can take care of others. Being healthy IS manly. Plus, a man’s shower experience is a refuge and therefore, serious business to us. We also believe in living an awesome life. Our products are a daily reminder to: go on an adventure, change the world and be someone’s hero. We support America’s Vet Dogs, the National Fallen Firefighter’s Foundation and the Testicular Cancer Foundation. -Ryan, Dale, Eric

Veteran owned and operated.


We give 2% of net profit to America’s Vet Dogs. AVD provides disabled veterans with trained service dogs to help them overcome physical or mental disabilities sustained in combat. We’re damn proud to give back to those who have served!

We give an additional 2% of net profit to the National Fallen Firefighters foundation. This money helps to provide additional training which we hope helps save a brave first responder’s life one day. We are proud of our hero-first responders!

We give an another 2% of net profit to the Testicular Cancer Foundation. This money helps to educate men and aids in early detection. Testicular cancer is the #1 cancer found in men 18-36. Save the Balls!

Testicular Cancer Foundation


America’s Vet Dogs


National Fallen Firefighters Foundation