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Our Story

In 2012, Ryan (callsign “Neo”) was deployed in a combat zone, flying F-15E’s, and was using a 5 gallon bucket of government issued soap. This soap felt terrible so he asked his family to ship him some stuff from back home. When the mainstream soap arrived, Ryan realized that the mediocre government soap was far better! Ryan knew he could do better than all of it so, after returning home, he turned his kitchen into a lab and began to blend essential oils & coconut based cleansers. Some guys have a wood shop. For Ryan, his wood shop and passion became blending bold scents like eucalyptus & spearmint and coffee & bergamot. This passion evolved into bottling the first 2,000 bottles of NMR body wash in Ryan’s living room and selling out of all of them in just 8 months! Dale (callsign “Drift”) joined the team while flying F-15E’s with Ryan in the Sawtooth mountains of Idaho. Now, New Man Revolution represents the idea that men deserve a better line of grooming products and a brand that encourages them to live an exciting personal and professional life. Welcome to the Revolution!

Fighter Pilot, Veteran owned and operated.

Our Company Foundations

 Crush it. Add value to those around you & just be a good dude!

Excellence. As Veterans, we believe in giving you the absolute best experience and quality of products possible.

Give back. Proceeds help support veterans and first responder organizations.

 

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